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Friday 23 September 2011

Poster Research 2

In this poster we can see that the title is placed around the bottom of the page this is the same as the movie poster Flawless. The billboard is situated below that. It contains names of some of the people who are involved with the film and also tells us what they did in the production of the film for example the director.
            The title has been placed at the bottom of the page so as not to interrupt the picture of the actor Johnny Depp’s body shot and the background city scene. The title is bold and stands out from the background, as the colours are vastly different to the background suit that the actor is wearing. This makes the title clear and easily visible to the reader. The words in the title are placed so that they don’t take up much horizontal place on the page, leaving the background alone.
            The text that appears on the lower part of the actors picture is shaped in a triangle. This is to keep the words on the Depp’s suit and not on the background as the colour of the text would clash with the colour of the background.
            In this poster the names of the actors are spread in order of importance in the film. Johnny Depp takes the leading role in this film as his name appears above both the title and the other actor’s names. This also allows the audience to relate the picture in the centre of the page with the name of the actor.
            The background city scene and the actor also tell us about the film. The poster tells us the rough era of the film as the background includes old cars, cobbled streets and old style lamps on the street along with a city scene with American flags this suggests that the film could be set in New York or Chicago. The image of the actor also tells us a lot about the era as he is wearing a waistcoat with a overcoat and a trilby hat. These are all items of clothing that you can see in 1930 style film. The weapon that the actor is holding in his right arm also shows us the time difference, as the weapon does not look like a modern equivalent.
            Unlike the Flawless poster the audience notices that on this poster the actor is not looking directly at the them unlike Michael Caine in the “Flawless” poster. This is typical in posters such as this because most action and crime posters containing actors on the poster are often seen to be looking to the left or the right of the page.
            In the background there is a slight fog, which adds mystery to the poster indicating to the audience that the man in the image is one of the villains in the film. This allows the audience to understand that the emphasis is crime in this film as the picture goes with the title “Public Enemies.” 
            This poster is much different to the Flawless poster as it indicates to the audience that this film contains violence because of the weapon in the poster. The other poster emphasises a clever way of stealing as it shows a vault of which combinations are usually broken in order to reach the money within them.  This shows me that when I am creating my crime drama poster that I make it very clear what type of film it is supposed to be representing. The poster also include elements of mystery about them. For example in Flawless the background is black and it includes subtext in the centre of the page that causes the audience to think were as the background city scene in Public Enemy is clouded with mist. 
           

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